A green statement for sustainable city stays

Sustainable travel as a conscious choice

For an increasing number of travellers, sustainability plays an important role when choosing a hotel. It’s no longer just about location or interior design, but also about how a hotel treats its surroundings and manages its impact. The green façade at Kimpton De Witt fits seamlessly into this shift. Living walls contribute to a healthier microclimate, support biodiversity and show that sustainability can be a visible, tangible part of hospitality. For guests, it feels like a conscious, contemporary choice, without compromising on comfort or luxury.

A sustainable first impression

One of the distinctive features of the SemperGreenwall is the option to integrate logos, words or signage directly into the greenery. At Kimpton De Witt, this is expressed through the words “and breathe”, subtly embedded in the living façade. It invites passers-by and guests alike to slow down, both literally and figuratively. In a fast-paced city like Amsterdam, this message highlights the effect of green design: encouraging people to pause, take a breath and reconnect with their surroundings.

Amsterdam is vibrant, densely built and constantly in motion. That is precisely why the green façade at Kimpton De Witt makes such an impact. The greenery softens the hard edges of the city, filters fine particles from the air and contributes to a more pleasant streetscape. For guests, the entrance feels like a genuine gesture of welcome: not just stepping into a building, but into a place where care for people, city and environment is clearly visible. That sense of quality begins outside and continues throughout the hotel’s rooms and shared spaces.

From green entrance to nature-led interior

The redesign of the ground floor played a key role in shaping the overall hotel experience. The lobby and lounge are designed so that arriving truly feels like coming in, not merely passing through. Daylight, fresh air and greenery take centre stage, particularly through the new garden room at the heart of the hotel. This space brings the outdoors inside and offers a contemporary interpretation of the traditional hotel courtyard. Together with the green façade, it creates a coherent guest journey where calm, nature and urban energy are carefully balanced, from the very first step inside to the moment of departure.

The green identity of Kimpton De Witt does not stop at the façade. Inside, nature is a recurring theme, subtly woven throughout the interior design. References to flora and fauna appear playfully in details such as door knockers shaped like deer, elk and bees, lighting fixtures and upholstery with organic motifs. These elements reinforce the boutique hotel’s focus on experience and invite guests to keep looking, noticing and discovering. The greenery outside becomes a natural extension of the story unfolding within.

Green hospitality with lasting value

By choosing a SemperGreenwall, Kimpton De Witt demonstrates how sustainability and guest experience can strengthen one another. The façade is durable, low-maintenance and visually appealing all year round. At the same time, it supports the hotel’s positioning as progressive, conscious and people-focused. At a time when travellers are increasingly mindful of the impact of their journeys, this green entrance sends a powerful signal. It shows how hospitality, design and sustainability can come together in one strong, living statement.