Sustainable Outdoor Media: Where Green Meets Digital

In the city center of Düsseldorf, on the wide and busy Graf-Adolf-Street, which runs from west to east, a 100 m² SemperGreenwall with an integrated digital screen of 30 m² has been installed. This enormous digital screen will show advertising from Vodafone Germany, the long-term advertising partner of client blowUP media Germany. blowUP media, in collaboration with Ströer Media Germany GmbH, is committed to greening its portfolio of large-format outdoor advertising with green innovations. The real estate experts from StroehleinConsult supported the project from concept to project development. With this living wall, blowUP media and Vodafone want to “bring nature where there is otherwise little space for it”. Vodafone will send its sustainable messages via the advertising screen.

“As a provider of large-format outdoor advertising, blowUP media plays an active role in the design of urban spaces. We are consistently committed to sustainability and offer our clients services that make an additional ecological and social contribution. The Vertical Garden® is another milestone in our sustainable product portfolio. With such innovative advertising platforms, we improve air quality in cities while minimizing our carbon footprint and also creating a green framework for brands.”

Katrin Robertson, CEO of blowUP media

Plant selection for shaded areas

The green facade for this project is equipped with a special selection of plants for a shaded area. These hardy plants require minimal sunlight and remain green throughout the year. The installation of this large green wall was carried out at night, to minimize disruption in the city.